At the heart of any successful brand is the right logo. Your logo is often your audience’s first interaction with your organisation, so it needs to have impact. Learn 6 top principles used by Design102 to create your perfect logo.
When writing for government, it’s really important that anyone can understand your references, not just specialists or academics. Learn here how to make your references simple, clear and helpful for all audiences.
Video helps us tell stories and connect with people – and that’s why Design102 now offer drone footage, 360 degree photography and hyperlapse video. Learn how hyperlapse video could bring unique and exciting energy to your projects.
[Trigger warning: sexual abuse] We detail how we created a campaign encouraging victims and survivors of sexual abuse to reach out for support – and changed the way we think about audience in the process.
You’ve probably seen the HM Government logo a lot recently – on TV, social media ads and more. But did you know that it’s part of a wider government identity system? We discuss how and why government branding works.
Illustrations can be really effective when you want to spark your audience’s imagination – which helps them understand and relate to your subject matter. Here we discuss this idea further and give our tips on creating powerful, imaginative and engaging illustrations.
It’s more crucial than ever that government communications are evidence-based, effective and accurate. At Design102, our insight and evaluation analyst explains how you can use research and data to make this happen - no matter your project or budget.
Poorly-written messaging undermines the government’s work. Proofreading and copyediting play an essential part in building public trust. In this blog we discuss the differences between these processes and how you can benefit from them.
At Design102, we’re humbled to be continuing our season of success with a place on the shortlist for the 2020 Digital Communication Awards! This is how we created an award-worthy entry.
The Inside Out Awards recognise outstanding in-house creative teams, so as the government’s in-house design service, we thought we’d enter some of our projects and people. Now the shortlist’s out, find out which awards we’re up for.
Peter Rainey, Design102 MD, discusses the importance of tackling discrimination. At Design102, our actions range from increased education and having uncomfortable conversations to listening, understanding and restating our commitment to building a truly inclusive workplace.