At the heart of any successful brand is the right logo. Your logo is often your audience’s first interaction with your organisation, so it needs to have impact. Learn 6 top principles used by Design102 to create your perfect logo.
In modern Britain, we’d expect to see people with a wide range of characteristics in our advertisements, media and government communication. But this isn’t always the case. Learn how to choose and use diverse, inclusive photography and illustration.
Working on projects for most government departments, at Design102, we see the most common issues – and understand how small changes can bring big improvements. This ABC covers the three most common issues in government writing and how to easily overcome them.
As communications experts, Design102 know that child audiences can be challenging to engage. Our award-winning illustrator shares her 5 top tips to help you create designs that are sure to have impact.
Creating a campaign for an international audience comes with a unique set of challenges. Design102 detail the key issues you should consider when speaking to people overseas.
If your project involves large amounts of data, how you present that information is crucial for ensuring it’s clearly understood. Design102 explain why data visualisation is the design solution you need to make your data more vibrant, engaging and accessible.
Design102 explains why and how you should be writing good alt text. Alt text helps users to access and consume content by describing in words elements that might otherwise rely solely on visuals.
Does your organisation’s image need updating, but you're unsure whether a simple refresh or total rebrand is required? Explore these helpful examples that explain the difference between rebranding and brand refreshes so you can figure out the best option for your project.
If approached correctly, the client-designer relationship can be dynamic and rewarding. Try these 7 effective ways to give feedback so that you can get the most from your designer, and they can develop the best results from your brief.
When writing for government, it’s really important that anyone can understand your references, not just specialists or academics. Learn here how to make your references simple, clear and helpful for all audiences.
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