At the heart of any successful brand is the right logo. Your logo is often your audience’s first interaction with your organisation, so it needs to have impact. Learn 6 top principles used by Design102 to create your perfect logo.
With the pandemic changing the way we work, we asked everyone at Design102 about creativity – what motivates us, how we stay creative and where we look for inspiration. Learn our tips and tricks for keeping that creative spark alive.
Creating a campaign for an international audience comes with a unique set of challenges. Design102 detail the key issues you should consider when speaking to people overseas.
Many examples of contemporary design reference great graphic design from the past. To mark the Platinum Jubilee year, this article is looking back over the last 70 years to see how classic design influences our work at Design102.
If your project involves large amounts of data, how you present that information is crucial for ensuring it’s clearly understood. Design102 explain why data visualisation is the design solution you need to make your data more vibrant, engaging and accessible.
Design102 explains why and how you should be writing good alt text. Alt text helps users to access and consume content by describing in words elements that might otherwise rely solely on visuals.
Does your organisation’s image need updating, but you're unsure whether a simple refresh or total rebrand is required? Explore these helpful examples that explain the difference between rebranding and brand refreshes so you can figure out the best option for your project.
Video helps us tell stories and connect with people – and that’s why Design102 now offer drone footage, 360 degree photography and hyperlapse video. Learn how hyperlapse video could bring unique and exciting energy to your projects.
[Trigger warning: sexual abuse] We detail how we created a campaign encouraging victims and survivors of sexual abuse to reach out for support – and changed the way we think about audience in the process.
You’ve probably seen the HM Government logo a lot recently – on TV, social media ads and more. But did you know that it’s part of a wider government identity system? We discuss how and why government branding works.