Taking animation around the nation
I recently had the pleasure of touring the country with Civil Service Live to talk about the benefits of animation. Civil Service Live is the government’s annual, cross-department learning event, attracting thousands of civil servants to regional events to learn, network and share best practices - with the goal of providing better public service.
2018 saw Civil Service Live events in Glasgow, Birmingham, Blackpool, Cardiff, Newcastle and London, and I was lucky enough to be able to speak at all of them. I was regularly joined by either Sarah Fysh or Ross Middleham from the Met Office, who shared the stage to present the work they’ve been doing in animation.
We shared examples of animation created by Design102 and the Met Office. We also explained why animation is so important and shared some predictions on the future of animation… and here’s the summary version!
Why is animation so important?
- It’s fantastic for grabbing people’s attention on digital and social media
- You can animate anything you can imagine, so you can produce movie scenes without needing a Hollywood budget
- The brain processes visuals much faster than text so animation is a great form of visual story-telling
- When made well, animation is a very effective way to convert complex information into simple messages
What examples did we show?
A blog isn’t the best place to try and share all the animation examples we shared, but if you want a flavour of the animation work Design102 does, have a look at the Design102 2018 animation show reel
What does the future of animation look like?
- We’re going to see more and more animation
- Animation is fashionable now and it’s only likely to get more popular
- More DIY tools, meaning more people will be creating good, bad, and downright ugly animated content
- More 3D animation, as people try to differentiate themselves in an increasingly busy market
- A blurring of skills boundaries, with creatives from many disciplines working collaboratively to produce great animation
It was great to get out there and speak to so many colleagues across the country. Wherever we went, we got plenty of interest and lots of interesting and challenging questions. It was also an absolute privilege to present with colleagues from the Met Office, who made the whole process so much more enjoyable – thanks to both Sarah and Ross!
If you’d like to find out more about what Design102 has been doing with animation please get in touch at firstname.lastname@example.org
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