[Trigger warning: sexual abuse] We detail how we created a campaign encouraging victims and survivors of sexual abuse to reach out for support – and changed the way we think about audience in the process.
You’ve probably seen the HM Government logo a lot recently – on TV, social media ads and more. But did you know that it’s part of a wider government identity system? We discuss how and why government branding works.
Illustrations can be really effective when you want to spark your audience’s imagination – which helps them understand and relate to your subject matter. Here we discuss this idea further and give our tips on creating powerful, imaginative and engaging illustrations.
It’s more crucial than ever that government communications are evidence-based, effective and accurate. At Design102, our insight and evaluation analyst explains how you can use research and data to make this happen - no matter your project or budget.
The Inside Out Awards recognise outstanding in-house creative teams, so as the government’s in-house design service, we thought we’d enter some of our projects and people. Now the shortlist’s out, find out which awards we’re up for.
Follow the process we used to create the engaging ‘rich picture’ visual illustration of smarter working scenarios and principles within the Civil Service. Also view the short animated film we created, featuring those illustrated scenes, to further expand on details.