In modern Britain, we’d expect to see people with a wide range of characteristics in our advertisements, media and government communication. But this isn’t always the case. Learn how to choose and use diverse, inclusive photography and illustration.
If your project involves large amounts of data, how you present that information is crucial for ensuring it’s clearly understood. Design102 explain why data visualisation is the design solution you need to make your data more vibrant, engaging and accessible.
Design102 explains why and how you should be writing good alt text. Alt text helps users to access and consume content by describing in words elements that might otherwise rely solely on visuals.
Does your organisation’s image need updating, but you're unsure whether a simple refresh or total rebrand is required? Explore these helpful examples that explain the difference between rebranding and brand refreshes so you can figure out the best option for your project.
If approached correctly, the client-designer relationship can be dynamic and rewarding. Try these 7 effective ways to give feedback so that you can get the most from your designer, and they can develop the best results from your brief.
When writing for government, it’s really important that anyone can understand your references, not just specialists or academics. Learn here how to make your references simple, clear and helpful for all audiences.
Video helps us tell stories and connect with people – and that’s why Design102 now offer drone footage, 360 degree photography and hyperlapse video. Learn how hyperlapse video could bring unique and exciting energy to your projects.
[Trigger warning: sexual abuse] We detail how we created a campaign encouraging victims and survivors of sexual abuse to reach out for support – and changed the way we think about audience in the process.
You’ve probably seen the HM Government logo a lot recently – on TV, social media ads and more. But did you know that it’s part of a wider government identity system? We discuss how and why government branding works.
Illustrations can be really effective when you want to spark your audience’s imagination – which helps them understand and relate to your subject matter. Here we discuss this idea further and give our tips on creating powerful, imaginative and engaging illustrations.