At the heart of any successful brand is the right logo. Your logo is often your audience’s first interaction with your organisation, so it needs to have impact. Learn 6 top principles used by Design102 to create your perfect logo.
Creating a campaign for an international audience comes with a unique set of challenges. Design102 detail the key issues you should consider when speaking to people overseas.
Many examples of contemporary design reference great graphic design from the past. To mark the Platinum Jubilee year, this article is looking back over the last 70 years to see how classic design influences our work at Design102.
Does your organisation’s image need updating, but you're unsure whether a simple refresh or total rebrand is required? Explore these helpful examples that explain the difference between rebranding and brand refreshes so you can figure out the best option for your project.
You’ve probably seen the HM Government logo a lot recently – on TV, social media ads and more. But did you know that it’s part of a wider government identity system? We discuss how and why government branding works.