At the heart of any successful brand is the right logo. Your logo is often your audience’s first interaction with your organisation, so it needs to have impact. Learn 6 top principles used by Design102 to create your perfect logo.
Many examples of contemporary design reference great graphic design from the past. To mark the Platinum Jubilee year, this article is looking back over the last 70 years to see how classic design influences our work at Design102.
You’ve probably seen the HM Government logo a lot recently – on TV, social media ads and more. But did you know that it’s part of a wider government identity system? We discuss how and why government branding works.