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Branding government: how can good design help build public trust?

Posted by: Design102 team, Posted on: 29 January 2021 - Categories: Branding, Creative, Design
Three images of HM Government branded campaigns: ‘A step up in pay’ campaign, with text reading ‘National Minimum and Living Wage went up on 1 April 2017’; a ‘Fire it up’ apprenticeships scheme poster showing a young woman looking into the camera confidently, beside the text ‘We bring the energy’; and an NHS co-branded poster reading ‘Coronavirus. Wash your hands more often for 20 seconds.’

You’ve probably seen the HM Government logo a lot recently – on TV, social media ads and more. But did you know that it’s part of a wider government identity system? We discuss how and why government branding works.

Read more of Branding government: how can good design help build public trust?

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