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Impact overseas: how we created an international campaign

Posted by: Design102 team, Posted on: 2 August 2022 - Categories: Advice, Branding, Copywriting, Creative, Design
Two speech bubbles, one reading ‘always ask’ in English and the other reading ‘please check’ written in Thai, alongside a photo of a digital billboard in an airport showcasing an advert from the Always Ask campaign in English.

Creating a campaign for an international audience comes with a unique set of challenges. Design102 detail the key issues you should consider when speaking to people overseas.

Read more of Impact overseas: how we created an international campaign

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