We designed an ABC of creativity

Last year we turned one wall of the office into an evolving piece of art for everyone at DESIGN102 to contribute to. It was a great success. So much so that we set about starting on the next one straightaway!

We stuck with dividing the wall into 32 squares, and distributed these among the team to design. The squares would run through the sequence of the alphabet, followed by some symbols.

Team members were allocated a letter and one of the 5 colours in our DESIGN102 brand palette. All letters had to be prominent in the centre of the square. Other than that, we were free to do whatever we wanted as usual. You’ll see that, once again, the designers really pushed their creativity.

Letter M, designed by Stu Williams


The project lasted 16 weeks, with 2 contributions added to the wall each Friday. The ideas and execution were, as predicted, extremely varied, but the variety of colours made this wall project a really vibrant and creative piece of work.

Letter N, Designed by Theresa Maynard
Letter N, designed by Theresa Maynard

As before it generated lots of interest and even more friendly competition in the office. We can’t wait to start on the next wall, so watch this space!

The final piece

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  1. Comment by Robert posted on

    Creativity involves breaking out of established patterns in order to look at things in a different way. Beautiful, bright and fantastic colours, shapes and sizes.

    Best Regards

    • Replies to Robert>

      Comment by tanishapatel posted on

      Thanks Robert, the team had great fun coming up with the ideas to create this creative piece.